Guy Kawasaki – Evangelism Marketing

Guy Kawasaki

Guy Kawasaki – Evangelism Marketing – Contents

  • Guy Kawasaki Biography
  • Guy Kawasaki’s Big Idea: Evangelism Marketing
  • Interesting Facts and Insights about Guy Kawasaki
  • Career Advice Quotes by Guy Kawasaki
  • Business Advice Quotes by Guy Kawasaki
  • Leadership and Management Advice Quotes by Guy Kawasaki
  • Guy Kawasaki Inspirational Quotes
  • Books by Guy Kawasaki
  • Articles by Guy Kawasaki
  • Questions about Guy Kawasaki
  • Videos about Guy Kawasaki

Guy Kawasaki Biography

Guy Kawasaki is a marketing specialist, author, and Silicon Valley venture capitalist. He popularized the Big Idea of Evangelism Marketing as an “Apple evangelist” and the concepts of evangelism marketing.

In his books “The Art of the Start” and “How to Drive Your Competition Crazy,” Kawasaki proposes that the driving force behind evangelism marketing is the fact that individuals want to make the world a better place. Kawasaki has also written several books that have become influential in Silicon Valley and Venture Capitalism.


Guy Kawasaki’s Big Idea: Evangelism Marketing

Guy Kawasaki, the former chief evangelist of Apple Computer, is considered the father of Evangelism Marketing. Evangelism Marketing is a form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. Evangelist customers spread their recommendations and recruit new customers out of pure belief, not for money.

Evangelist customers often become vital influencers. The fact that evangelists are not paid or associated with any company makes their beliefs perceived by others as credible and trustworthy. An example is the Harley Owners Groups (HOGS), which connects bikers locally and globally through meetings held all over the world.

There are three types of marketing in this form:

  • Evangelism Marketing which applies to any product.
  • Technology Evangelism is the evangelism marketing of technology or tool.
  • Platform Evangelism is the evangelism marketing to create complementary products and services for the platform’s commercial ecosystem to maximize network effects.

Interesting Facts and Insights about Guy Kawasaki

  • Born: Guy Takeo Kawasaki was born in 1954 in Honolulu, Hawaii.
  • High School: Guy Kawasaki attended ʻIolani School in Honolulu, Hawaiʻi and graduated in 1972.
  • Psychology: Kawasaki graduated from Stanford University in 1976 with a Bachelor of Arts degree in psychology.
  • Law School: Kawasaki attended law school, but quit after about a week of classes when he realized that he hated law school.
  • MBA: Guy Kawasaki earned an MBA degree in 1977 from UCLA Anderson School of Management.
  • Apple: Kawasaki, in 1983, joined Apple, where he was Apple’s chief evangelist for four years.
  • ACI: In 1987, Kawasaki was hired to lead ACIUS, the U.S. subsidiary of France-based ACI, which published an Apple database software system. Kawasaki left ACIUS in 1989 to further his writing and speaking career.
  • Writing: In the early 1990s, Kawasaki wrote columns that were featured in Forbes and MacUser magazines.
  • Founder: Kawasaki founded Fog City Software, which was eventually acquired by Symantec.
  • Apple Fellow: Kawasaki returned to Apple as an Apple Fellow in 1995.
  • Venture Capital: In 1998, he co-founded Garage Technology Ventures, a venture capital firm.
  • VC Investments: His VC invested in Pandora Radio, Tripwire, The Motley Fool, and D.light Design.
  • Founder: Kawasaki He is also founded several companies such as Truemors and Alltop.
  • Google: Kawasaki joined Google as an advisor to Motorola.
  • Canva: Kawasaki became the chief evangelist of Canva in 2014.
  • Wikimedia: Kawasaki joined Wikimedia Foundation’s board of trustees from 2015 -2016.
  • Mercedes-Benz: Kawasaki is a brand ambassador for Mercedes-Benz.
  • UC Berkeley: Kawasaki is an executive fellow of the Haas School of Business, UC Berkeley.
  • Family: Kawasaki and his wife Beth have four children. Two of which were adopted from Guatemala.

“If you can’t describe your business model in ten words or fewer, you don’t have a business model.”

– Guy Kawasaki

Career Advice Quotes by Guy Kawasaki

“Doing, not learning to do, is the essence of entrepreneurship.” 

“If you don’t toot your own horn, don’t complain that there’s no music.”

“Defy the crowd. The crowd isn’t always wise.”

“Embrace the inspiration of other people’s success.”

“Learning is a process, not an event.”

“Take responsibility for your fate.”

“Honesty is a test of your competence and character.”

“Life is easier if you are not easily offended.”

“How fast you are moving is more important than where you are.”

“The question is what you are willing to do and can you do when the conditions are far from perfect.”

“Entrepreneur is not a job title. It is a state of mind of people who want to alter the future.”

“Pursuing your passions makes you more interesting, and interesting people are enchanting.”

“The hardest thing about getting started is getting started.”

“Smart, well-meaning people get it wrong when they start believing that the world owes them something.”

“Learn to like yourself, or change yourself, until you can like yourself.”

“Cover your ass when you’re bending the rules.”

“The upside of paying it forward far exceeds the downside of being exploited.”

“Better to fail at doing the right thing than to succeed at doing the wrong thing.”

“In giving presentations, use the 10/20/30 rule….use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.”


Business Advice Quotes by Guy Kawasaki

“Organizations are successful because of good implementation, not good business plans.”

“Don’t stop paying attention to a project because it gets boring.”

“Evangelism is selling a dream.”

“My hypothesis is that the more an entrepreneur insists on a nondisclosure agreement, the less viable the idea.”

“If you can’t describe your business model in ten words or fewer, you don’t have a business model.”

“Defy the crowd. Enchantment is as necessary for people to diverge from a crowd, as it is to get people to join one.”

“Create something, sell it, make it better, sell it some more. Then, create something that makes it obsolete.”

“You are not doing anyone a favor by lowering your standards.”

“It doesn’t matter whether the Dow is 5000 or 50,000. If you’re an entrepreneur, there is no bad time to start a company.”

“Don’t let people make mistakes. Be a devil’s advocate and explain why they might be making one.”

“The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.”


Leadership and Management Advice Quotes by Guy Kawasaki

“Showing weakness is a sign of strength. “

“Good people hire people better than themselves.”

“Everyone does stupid things.”

“A players hire A+ players. B players hire C players.”

“Challenge the known and embrace the unknown.”

“Big challenges beget big accomplishments.”

“Everyone is better than you at something. You’re not superior to every person in every way.”

“You learn more from the people who challenge you than from those who don’t.”

“When you’ve worked hard, done well, and walked through that doorway of opportunity, do not slam it shut behind you.”

“Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”


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Guy Kawasaki Inspirational Quotes

“Patience is the art of concealing your impatience.”

“If achieving success were easy, more people would do it.”

“A good idea is 10% inspiration and 90% implementation.”

“Answering email doesn’t matter.”

“Pursue joy, not happiness.”

“Be positive or be silent.”

“Use stories, not adjectives.”

“The wiser the person, the more they yearn for the truth.”

“Honor the people who came before you by helping the people who came after you.”

“You don’t get the full parenting experience until the kids outnumber the adults.”

“Don’t flatter yourself. We’re all specks of dust in the universe.”

“Happiness is temporary and fleeting. Joy is the right goal.”

“Call me idealistic, but the genesis of great companies is answering simple questions that change the world, not the desire to become rich.”

“Investors are looking for people who can implement ideas, not only come up with them.”

“What I lack in talent, I compensate with my willingness to grind it out. That’s the secret of my life.”

“Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.”

“A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.”

“You’ll learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.”


Books by Guy Kawasaki

  • The Art of the Start, by Guy Kawasaki, 2004
  • Wise Guy: Lessons from a Life, by Guy Kawasaki, 2019
  • Enchantment: The Art of Changing Hearts, Minds, and Actions, by Guy Kawasaki, 2011
  • The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki and Peg Fitzpatrick, 2014
  • The Macintosh Way, by Guy Kawasaki, 1990
  • Selling the Dream, by Guy Kawasaki, 1991
  • Rules for Revolutionaries, by Guy Kawasaki, 1999
  • How to Drive Your Competition Crazy, by Guy Kawasaki, 1995
  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, by Guy Kawasaki, 2008
  • Hindsights: The Wisdom and Breakthroughs of Remarkable People, by Guy Kawasaki, 1993
  • Database 101, by Guy Kawasaki, 1991
  • The Computer Curmudgeon, by Guy Kawasaki, 1992
  • What the Plus! Google+ for the Rest of Us, by Guy Kawasaki, 2012

Articles by Guy Kawasaki

  • The Art of Evangelism, by Guy Kawasaki, Harvard Business Review, 2015
  • Guy Kawasaki on Angel Investors, by Guy Kawasaki, Inc., 2000
  • How important will my management team be to venture capitalists? by Guy Kawasaki, Inc., 2000

“Great companies start because the founders want to change the world… not make a fast buck.”

– Guy Kawasaki

Questions about Guy Kawasaki

  • In which organizations has Guy Kawasaki invested in or advised?
    • Paper.li – Automated compilation of web articles.
    • Sixense – A Three-dimensional game controller.
    • TicketLeap – Online ticket sales for events.
    • uStream – Video streaming service.
    • Visible Measures – Measurement and distribution for online videos.
    • Alltop – RSS-feed aggregation.
    • Evernote – Information utility.
    • BagTheWeb – Web service to organize and share websites.
    • Enthrill – Technology to sell and distribute ebooks.
    • Garage Technology Ventures – Early-stage venture capital.



“Don’t flatter yourself. We’re all specks of dust in the universe.”

– Guy Kawasaki

BIG IDEAS:

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“If achieving success were easy, more people would do it.”

– Guy Kawasaki

Videos about Guy Kawasaki

The Holy Grail of Marketing – Guy Kawasaki – WOBI

Wise Guy–Lessons from a Life – Guy Kawasaki – TEDxPaloAltoSalon


“Organizations are successful because of good implementation, not good business plans.”

– Guy Kawasaki

Image Credit:VGrigas (WMF) [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]