Jay Conrad Levinson – Guerrilla Marketing
Jay Conrad Levinson – Guerrilla Marketing – Contents
- Jay Conrad Levinson Biography
- Jay Conrad Levinson – Big Idea:
- Guerrilla Marketing
- Interesting Facts and Insights about Jay Conrad Levinson
- Career Advice Quotes by Jay Conrad Levinson
- Business Advice Quotes by Jay Conrad Levinson
- Leadership and Management Advice Quotes by Jay Conrad Levinson
- Jay Conrad Levinson – Marketing Advice Quotes
- Jay Conrad Levinson Inspirational Quotes
- Books by Jay Conrad Levinson
- Questions about Jay Conrad Levinson
- Jay Conrad Levinson– Videos
Jay Conrad Levinson Biography
Jay Conrad Levinson (1933 – 2013) was a business writer, famous as the author of the 1984 bestselling book, “Guerrilla Marketing.” Levinson popularized the use of the term “Guerrilla Marketing” to describe unconventional marketing tools and techniques that could be used when financial resources are limited. Guerrilla Marketing is one of the best-known marketing brands in history.
The “Guerrilla Marketing.” book was named by Time magazine as one of the top 25 best business books, with over 21 million sold. Jay Conrad Levinson’s “Big Idea” of the “Guerrilla” concepts have influenced marketing so much that his books appear in 62 languages and are recommended reading in many Marketing MBA programs worldwide.
Jay Conrad Levinson – Big Idea: Guerrilla Marketing
Guerrilla marketing is a strategy in which a company uses surprise and unconventional interactions to promote a product or service. The term was popularized by Jay Conrad Levinson’s 1984 book “Guerrilla Marketing.”
Guerrilla marketing uses multiple techniques to establish direct contact with customers. One of the goals of this interaction is to cause an emotional reaction in the clients. Guerrilla campaigns don’t need to spend large amounts; they need to have imagination, energy, and time.
The purpose of Guerrilla marketing is to get people to remember products or brands in a different way. The book “Guerrilla Marketing” describes hundreds of “guerrilla marketing weapons” in use at the time. Guerrilla marketers need to be creative in devising unconventional methods of promotion to maintain the public’s interest in a product or service.
As traditional advertising media channels lose popularity, marketers have to find new strategies to get their messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a big impression. The objective is to create a buzz about the product being marketed and to increase consumer engagement. Ideally, gorilla marketing creates a memorable experience, that increases word of mouth and reaches more people.
Interesting Facts and Insights about Jay Conrad Levinson
- Born: Jay Conrad Levinson was born in 1933 in Detroit, Michigan.
- University: Levinson studied Psychology and graduated from the University of Colorado.
- Advertising: Levinson’s studies in Psychology led him to advertising agencies for his early career.
- Creative Director: Levinson earned a Directorship at Leo Burnett in London, where he served as Creative Director.
- JWT: Levinson returned to the US to join J. Walter Thompson (now known as JWT) as Senior Vice President.
- Campaigns: As an advertising agency executive Jay Conrad Levinson’s marketing campaigns and collaborations included, the Marlboro Man, the Pillsbury Doughboy, United’s Friendly Skies, the Sears Diehard battery, Morris the Cat, and Tony the Tiger.
- Guerrilla Marketing: Jay created and taught guerrilla marketing for ten years at the University of California at Berkeley. The term “guerrilla marketing” is traced to guerrilla warfare, which employs atypical tactics to achieve an objective.
- Author: Jay Conrad Levinson published his book “Guerilla Marketing” in 1984.
- Bestseller: Levinson’s books became best-selling marketing books in history, with 58 books. His books have sold more than 20 million copies worldwide.
- Influence: Levinson Guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in many marketing and MBA programs worldwide.
- Chairman: Jay Conrad Levinson was the Chairman of Guerrilla Marketing International and The Guerrilla Marketing Association, a marketing support system for small business.
- Died: Jay Conrad Levinson died in 2013, aged 80.
Career Advice Quotes by Jay Conrad Levinson
“An employer’s decision-making process is less rational than you might think.”
“There are two great days in a person’s life—the day we were born and the day we discover why.”
“Answers of less than 30 seconds are generally insufficient, but answers over three minutes are too long.”
“Job hunting is a do-it-yourself activity. There is just no way around it.”
“Candidates who reach out to recruiters through LinkedIn are much more likely to break through the clutter and get recruiters’ attention than are people who simply send in a resume and/or leave a voice mail.”
“Newspapers and job boards (passive mediums) are rapidly being replaced by Boolean search strings (keywords) on LinkedIn, Facebook, and Twitter.”
“A focused resume is a powerful resume. A resume that tries to be all things to all people ends up being nothing at all.”
“Know what message (strengths/accomplishments) you want to get across during the interview. Answer questions in two parts—what they want to know and what you want them to know.”
“More than 95% of jobs are not advertised anymore because employers are ill-equipped to deal with the avalanche of resumes, each one of which has to be filed, tracked, and replied to for Equal Opportunity Employer reasons.”
“To get at these opportunities, you need to relearn how to search for opportunities and articulate your value to employers in terms they can understand.”
“Avoid discussing salary—he who gives a number first loses negotiating power. If backed into a corner, give a salary range rather than a finite number. Base your range on competitive data.”
“The brain uses images to help the conscious mind understand.”
– Jay Conrad Levinson
Business Advice Quotes by Jay Conrad Levinson
“The brain uses images to help the conscious mind understand.”
“Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.”
“A business that can’t make the commitment to three entries a week doesn’t need and shouldn’t have a blog.”
“Your website is the window of your business. Keep it fresh, keep it exciting.”
“Research has shown that 63 percent of Americans will pay as much as 36 percent more to patronize a business that is environmentally friendly.”
“You don’t have to give away free things in order to be generous. You can prove your generosity by your ability to listen and see things from your customer’s point of view. You can prove it by your willingness to share information, by the inside tips you give to your customers.”
“The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it’s the road to respect.”
“In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.”
“Regard every “no” as a “not today” and a step closer to “yes.”
– Jay Conrad Levinson
Leadership and Management Advice Quotes by Jay Conrad Levinson
“Because they are so intimidated and worried about making mistakes, they simply don’t do it.”
“In the fool’s mind, there are many choices; in the wise man’s mind, there are few.”
“Three main secrets of a guerrilla marketing location: Internet, Internet, Internet.”
“Regard every “no” as a “not today” and a step closer to “yes.”
“A surefire way to access that unconscious mind: repetition.”
“Rank-and-file staff rarely want to hire people more skilled than themselves.”
“To appeal to left-brained people, your messages should have a lot of numbers because brain lefties love specific references.”
“To address right-brained people, you use pictures, appeals to the imagination, color, rhythm, and space.”
“More than half of your marketing time should be devoted to your existing customers.”
“Enthusiasm at its highest form is called passion.”
– Jay Conrad Levinson
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“Research has shown that 63 percent of Americans will pay as much as 36 percent more to patronize a business that is environmentally friendly.”
– Jay Conrad Levinson
Jay Conrad Levinson Inspirational Quotes
“Quality is not what you put into your product or service but what your customers get out of it.”
“Knowledge is the currency of the twenty-first century.”
“Enthusiasm at its highest form is called passion.”
“Without passion, there is little enthusiasm. Without enthusiasm, profits are few and far between.”
“The unconscious mind is much smarter than the conscious mind.”
“There is extraordinary chemistry that exists in long-term relationships.”
“Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, the economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.
“Marketing has a beginning and a middle but not an ending.”
– Jay Conrad Levinson
Jay Conrad Levinson – Marketing Advice Quotes
“If you can talk to them about themselves, you’ll have their full attention.”
“instead of saying “fifty-five and older,” say “fifty-five and better.”
“Marketing has a beginning and a middle but not an ending.”
“Relationship innovation is more important to women than product innovation is.”
“Combined with your meme, your theme—an unintentional rhyme—gives you double-barreled memorability.”
“Mediocre marketing with commitment works better than brilliant marketing without commitment.”
“Everybody can market intelligently and establish many rewarding relationships with a good blog.”
“Traditional marketers, at the end of the month, count money. Guerrillas count new relationships.”
“Don’t delude yourself: You cannot succeed without media advertising.”
“In your letter, write about your customers’ dreams and problems. List the solutions you can provide to those problems and benefits that you offer.”
“If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.”
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
“There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn’t work. Inexpensive marketing is the kind that works—regardless of cost.”
“Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.”
“Subject lines shorter than 50 characters in length, as well as an increased number of hyperlinks, led to increased open- and click-through rates.”
“Why people open and respond to the e-mail listed these factors: Products or services featured (54 percent), Written copy (40 percent), Subject line (35 percent), Compelling offers (discounts, free shipping) (33 percent)”
“Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you’ll have what it takes to develop a creative marketing program, and you’ll produce creative marketing materials.”
“The unconscious mind is much smarter than the conscious mind.”
– Jay Conrad Levinson
Books by Jay Conrad Levinson
- Guerilla Marketing Weapons, by Jay Conrad Levinson, 1984
- Guerrilla Marketing in 30 Days, by Jay Conrad Levinson, 1998
- Bigwig Briefs, by Jay Conrad Levinson, 2001
- Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, by Jay Conrad Levinson, 2010
- Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, by Jay Conrad Levinson, 2017
- Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market Using Social Media and 999 Other Tactics Today, by David E. Perry and Jay Conrad Levinson, 2011
- Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business by Jay Conrad Levinson, 1989
- The Guerrilla Marketing Handbook, by Jay Conrad Levinson and Seth Godin, 1994
- Guerrilla Multilevel Marketing, by James Dillehay, Jay Conrad Levinson, and Marcella Vonn Harting, 2008
- Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients, by Jay Conrad Levinson and Michael W. McLaughlin, 2004
- Guerrilla Marketing for Coaches: Six Steps to Building Your Million-Dollar Coaching Practice, by Andrew Neitlich and Jay Conrad Levinson, 2012
- Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money, by Chris Forbes, Frank Adkins, and Jay Conrad Levinson, 2010
- Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success, by Jay Conrad Levinson, 1993
- Guerrilla Marketing for the Home-based Business, by Jay Conrad Levinson and Seth Godin, 1995
- Guerrilla Marketing for Writers, by Jay Conrad Levinson, Michael Larsen, and Rick Frishman, 2000
- Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing ANY Business in ANY Economy by Jay Conrad Levinson and Sohail Khan, 2014
- Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, by Jay Conrad Levinson and Shel Horowitz, 2010
- Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want, by Jay Conrad Levinson and Shel Horowitz, 2016
- Guerrilla Financing: Alternative Techniques to Finance Any Small Business, by Bruce Jan Blechman and Jay Conrad Levinson, 1991
- Guerilla Marketing for Financial Advisors: Transforming Financial Professionals Through Practice Management, by Grant W. Hicks and Jay Conrad Levinson, 2016
- Guerrilla Marketing for Direct Selling: The Proven System to Grow Your Business 2X, 4X, 10X or More, by James Dillehay, Jay Conrad Levinson, and Marcella Vonn Harting, 2018
- The Way of the Guerrilla, by Jay Conrad Levinson, 1997
- Guerrilla Negotiating, by Jay Conrad Levinson, Mark S A Smith, and Orvel Ray Wilson, 1999
- Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes, by Jay Conrad Levinson, 2001
- Guerrilla Advertising, by Jay Conrad Levinson, 1994
- Guerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him There, by Jay Conrad Levinson, 2012
- Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits, by Jay Conrad Levinson, 2003
- Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars…Includes Podcasts, Blogs, and Media Training for the Digital Age, by Jay Conrad Levinson and Rick Frishman, 2008
- Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing, by Jay Conrad Levinson, Mary Eule Scarborough, and Mitch Meyerson, 2008
- The Guerrilla Marketing Revolution: Precision Persuasion of the Unconscious Mind, by Jay Conrad Levinson and Paul R. J. Hanley, 2005
- Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between, by Andrew Neitlich and Jay Conrad Levinson, 2011
- Guerrilla Teleselling, by Jay Conrad Levinson, Mark S A Smith, and Orvel Ray Wilson, 1998
Questions about Jay Conrad Levinson
- How to follow Jay Conrad Levinson?
- Jay Conrad Levinson – Twitter account is https://twitter.com/jaylevinson
- Jay Conrad Levinson – Facebook account is https://www.facebook.com/JayConradLevinson/
- #jayconradlevinson on Instagram is https://www.instagram.com/explore/tags/jayconradlevinson/
- Jay Conrad Levinson – LinkedIn account is https://www.linkedin.com/in/guerrillamarketing/
- Jay Conrad Levinson – Website is https://www.gmarketing.com/
- Jay Conrad Levinson – Blog is https://gmarketing.com/blog/
“A focused resume is a powerful resume. A resume that tries to be all things to all people ends up being nothing at all.”
– JAY CONRAD LEVINSON
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“Quality is not what you put into your product or service but what your customers get out of it.”
– Jay Conrad Levinson
Jay Conrad Levinson – Videos
Internet Prophets: Jay Conrad Levinson
What Is Guerrilla Marketing? A Rare Interview with Jay Conrad Levinson
Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
– Jay Conrad Levinson
Guerrilla Marketing International [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]
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