Michael Gerber – The E-Myth

Michael Gerber

Michael Gerber – The E-Myth – Contents

  • Michael Gerber Biography
  • Michael Gerber – Big Idea:
    • The E-Myth
  • Interesting Facts and Insights about Michael Gerber
  • Career Advice Quotes by Michael Gerber
  • Business Advice Quotes by Michael Gerber
  • Leadership and Management Advice Quotes by Michael Gerber
  • Michael Gerber Inspirational Quotes
  • Books by Michael Gerber
  • Questions about Michael Gerber
  • Michael Gerber – Videos

Michael Gerber Biography

Michael E. Gerber (born 1936) is an author and founder of Michael E. Gerber Companies, a business skills training company. Gerber has been named as the “World’s Number One Small Business Guru” by Inc. Magazine for his “E-Myth” series of books.

Michael Gerber’s ‘Big Idea’ is that “most small business owners work in their business rather than on their business,” a theme that he builds on in his bestselling book called “The E-Myth.”


Michael Gerber – Big Idea: The E-Myth

Michael Gerber’s bestselling book called “The E-Myth” is that most small business owners work IN their business rather than ON their business. Michael Gerber’s Big Ideas in “The E-Myth” are:

  • Fatal Assumption: The Fatal Assumption is that if one understands the technical work of a business, it does not follow that they know the business model required to do that professional work in a profitable, sustainable, and leveraged model.
  • Entrepreneurial Seizure: The Entrepreneurial Seizure is the moment a technical person working for someone else decides it would be a great idea to start their own business. The technician or professional suffering under someone else takes the work they love to do and turn it into a job, where they become self-employed, but still, only have a job.
  • Work IN their Business: Most small business owners work IN their business rather than ON their business.
  • Work ON their Business: “Everybody who goes into business needs to be three-people-in-one: The Entrepreneur, The Manager, and The Technician.”
  • Entrepreneur: “The Entrepreneur is the innovator, the grand strategist, the creator of new methods for penetrating or creating new markets.”
  • Manager: The Manager is pragmatic. Without the Manager, there would be no planning, no order, no predictability.
  • Technician: “The Technician is the doer.”
  • How: To start to work ON your business rather than IN it, one needs to ask the following questions:
    • How can I get my business to work, without me?
    • How can I systematize my business so that it could be replicated and scaled?

The key message from “The E Myth” is that most entrepreneurs are merely technicians or professionals with an entrepreneurial seizure. Most entrepreneurs fail because they work IN their business rather than ON their business.


Interesting Facts and Insights about Michael Gerber

  • Born: Michael E. Gerber was born in 1936 in Elizabeth, NJ.
  • Parents: Michael Gerber’s father was a furniture salesman and his mother was a homemaker.
  • High School: Michael E. Gerber attended Anaheim Union High School, between 1950 – 1954
  • The E-Myth: Michael E. Gerber published The E-Myth” in 1986. It became a NY Times mega-bestseller, for two consecutive decades.
  • Mission: Michael Gerber’s mission is “to transform the state of small business worldwide.”
  • Michael E Gerber Companies: Michael Gerber co-founded “Michael E. Gerber Companies” a Professional Training & Coaching in Carlsbad, CA
  • Certified Capital Advisors Inc.: Michael Gerber co-founded “Certified Capital Advisors Inc.” in 2009 to transform the financial state of small businesses worldwide.
  • Chief Dreamer: Michael Gerber co-founded “The Dreaming Room,” to “Awaken the Entrepreneur Within You, by discovering the 4 personalities of the awakened entrepreneur, the Dreamer, the Thinker, the Storyteller, the Leader.”
  • Author: Michael E. Gerber has written 19 industry-specific E-Myth Vertical books co-authored by industry experts.
  • Guru: Michael Gerber was named “World’s Number One Small Business Guru,” by Inc. Magazine.
  • Award: Michael Gerber was recognized with a “Lifetime Achievement Award,” by the National Academy of Bestselling Authors, in 2010.
  • Wife: Michael Gerber’s wife is Luz Delia
  • Home: Michael Gerber currently resides in San Marcos, CA.

“Small business owners and entrepreneurs worthy of the title need to build systems that replace themselves.”

– Michael E. Gerber

Career Advice Quotes by Michael Gerber

“Creativity thinks up new things. Innovation does new things.”

“Most salespeople think that selling is “closing.” It isn’t. Selling is opening.”

“Your success has to be measured against yourself – a decade ago, last year, or yesterday.”

“With no clear picture of how you wish your life to be, how on earth are you going to live it?”

“Drastic change creates estrangement from the self, and generates a need for a new birth of a new identity.”

“You have to break free of your past to discover yourself and you have to discover yourself to create a future.”

“Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives.”

“I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.”

“The work we do is a reflection of who we are. If we’re sloppy at it, it’s because we’re sloppy inside. If we’re late at it, it’s because we’re late inside. If we’re bored by it, it’s because we’re bored inside, with ourselves, not with the work. The most menial work can be a piece of art when done by an artist. So the job here is not outside of ourselves, but inside of ourselves. How we do our work becomes a mirror of how we are inside.”


“Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives.”

– Michael E. Gerber

Business Advice Quotes by Michael Gerber

“Don’t become your company. Invent a company that can effectively scale and grow.”

“The greatest businesspeople I’ve met are determined to get it right no matter what the cost.”

“McDonalds, Apple, Starbucks, they were all small businesses, owned by entrepreneurs and people with vision.”

“Great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.”

“Most businesses are operated according to what the owner wants as opposed to what the business needs.”

“Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.”

“Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.”

“The Franchise Prototype is also the place where all assumptions are put to the test to see how well they work before becoming operational in the business.”

“A place that replaces the home most of us have lost. That’s what a business can do; it can create a Game Worth Playing.”

“My experience has shown me that the people who are exceptionally good in business aren’t so because of what they know, but because of their insatiable need to know more.”

“Innovation is the heart of every exceptional business. Innovation continually poses the question: What is standing in the way of my customer getting what he wants from my business?”

“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”


“What makes people work is an idea worth working for, along with a clear understanding of what needs to be done.”

– Michael E. Gerber

Leadership and Management Advice Quotes by Michael Gerber

“The entrepreneur builds an enterprise; the technician builds a job.”

“Systems run the business and people run the systems.”

“I think that maybe inside any business, there is someone slowly going crazy.”

“Systems permit ordinary people to achieve extraordinary results predictably.”

“You have to see the pattern, understand the order and experience the vision.”

“If your business requires your presence you don’t have a business, you have a job.”

“If everybody’s doing everything, then who’s accountable for anything?”

“The five essential entrepreneurial skills for success: Concentration, Discrimination, Organization, Innovation and Communication.”

“Suddenly the job he knew how to do so well becomes one job he knows how to do plus a dozen others he doesn’t know how to do at all.”

The problem with most failing businesses is not that their owners don’t know enough about finance, marketing, management, and operations – they don’t, but those things are easy enough to learn – but that they spend their time and energy defending what they think they know.”

“At the end of each day, we asked ourselves how well we did, discovered the disparity between where we were and where we had committed ourselves to be, and, at the start of the following day, set out to make up for the difference.”


“Your job is to prepare yourself and your business for growth.”

– Michael E. Gerber

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“If your business requires your presence you don’t have a business, you have a job.”

– Michael Gerber

Michael Gerber Inspirational Quotes

“Every life a legacy, every small business a school.”

“Your job is to prepare yourself and your business for growth.”

“Building a World-Class Company is a commitment to the integration of passion, purpose, and practice.”

“What makes people work is an idea worth working for, along with a clear understanding of what needs to be done.”

“Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created.”

“In the process of defining the future, the plan begins to shape itself to reality, both the reality of the world out there and the reality you are able to create in here.”

“Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives.”


“Champions have to make lots of tries and consequently suffer some failures or the organization won’t learn.”

– Michael E. Gerber

Books by Michael E. Gerber

  • The E-Myth, by Michael E. Gerber, 1986
  • The E-Myth Revisited, by Michael E. Gerber, 1995
  • The E-Myth Manager, by Michael E. Gerber, 1998
  • The E-myth, why most businesses don’t work and what to do about it, by Michael E. Gerber, 2002
  • The E-Myth Contractor, by Michael E. Gerber, 2011
  • The E-Myth Physician, by Michael E. Gerber, 2003
  • E-Myth Mastery, by Michael E. Gerber, 2005
  • Awakening the Entrepreneur Within, by Michael E. Gerber, 2008
  • The E-Myth Enterprise: How to Turn a Great Idea Into a Thriving Business, by Michael E. Gerber, 2009
  • The E-Myth Enterprise, by Michael E. Gerber, 2009
  • The Most Successful Small Business in The World, by Michael E. Gerber, 2010
  • The E-Myth Real Estate Investor, by Michael E. Gerber, Than Merrill, Paul Esajian, 2015
  • The Most Successful Small Business in The World: The Ten Principles by Michael E. Gerber, 2009
  • The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It, by Michael E. Gerber and Sanford Fisch, 2010
  • Beyond The E‑Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber, 2016
  • The E-Myth Accountant: Why Most Accounting Practices Don’t Work and What to Do About It, by M. Darren Root and Michael E. Gerber, 2011
  • The E‑Myth Chief Financial Officer: Why Most Small Businesses Run Out of Money and What to Do About It, by Fred G Parrish and Michael E. Gerber, 2018
  • The E-Myth Architect, by Michael E. Gerber, Norbert C. Lemermeyer, 2013
  • The E-Myth Veterinarian, by Michael E. Gerber and Peter Weinstein, 2015
  • The E-Myth Financial Advisor, by Michael E. Gerber and Michael Steranka, 2013
  • The E-Myth Real Estate Brokerage, by Michael E. Gerber and Richard A. Rector, 2012
  • The E-Myth Insurance Store, by John K. Rost and Michael E. Gerber, 2013
  • The E-Myth Optometrist, by Michael E. Gerber and Riley F. Uglum, 2011
  • The E-Myth Manager: Leading Your Business Through Turbulent, by Michael E. Gerber, 1998
  • The E-Myth Bookkeeper, by Cook Peter, Debbie Roberts, and Michael E. Gerber, 2014
  • The E-Myth Nutritionist, by Donald L. Hayes and Michael E. Gerber, 2014
  • The E-Myth Physician: Why Most Medical Practices Don’t Work and What to Do About It, by Michael E. Gerber, 2003
  • The E-Myth Real Estate Agent: Why Most Real Estate Businesses Don’t Work and What to Do About It, by Michael E. Gerber, 2019
  • The E-Myth Seminar: Taking Charge of Your Business and Your LifeBook by Michael E. Gerber, 1995
  • The E-myth Chiropractor: Why Most Chiropractic Practices Don’t Work and what to Do about it, by Frank Sovinsky and Michael E. Gerber, 2011
  • The E-Myth Manager Seminar: How to Lead with Vision and Purpose, by Michael E. Gerber, 1997
  • Heaven Is a Deal, by Michael E. Gerber, 2012
  • The E-myth: Why Most Small Businesses Don’t Work and what to Do about it, by Michael E. Gerber, 2011
  • The E-Myth HVAC Contractor: Why Most HVAC Companies Don’t Work and What to Do About It, by Ken Goodrich and Michael E. Gerber, 2019

Questions about Michael E. Gerber


“Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives.”

– Michael E. Gerber

BIG IDEAS:

“Strategies for Influence” explores and shares the BIG IDEAS from the Leaders of Influence that can help you with your Career, Business, and Leadership. Click on any of the links below to explore the Big Ideas that have influenced our work and culture.

Mini-MBA of the big ideas that have shaped Careers, Leadership, and Business.


“With no clear picture of how you wish your life to be, how on earth are you going to live it?

– Michael E. Gerber

Michael E. Gerber – Videos

The E-Myth” – Key-note lecture by Michael E. Gerber at our Marketing Summit 2016.

Four Hats Every Entrepreneur Must Wear – Michael Gerber


“The E Myth. Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.”

– Michael E. Gerber

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